Spotify brand playlist guidelines
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It seems like theres a Spotify playlist for just about everything road trips, holiday parties, taking a bubble bath, ordering promotional products. So it only makes sense for your restaurant, store, boutique, or even insurance company to have a Spotify playlist of your own. Show
Branded playlists are absolutely genius marketing. They are easy, free engagement, and since music is fun and personal, youre also creating positive association with who you are and what you do at the same time. Not bad, right? especially when you think about the fact that Spotify is 100% free! You can learn a thing or two from the best brands on Spotify. These companies are pumpin up the jams and winning over the listeners! #1: Kentucky Fried ChickenKFC France created a playlist called Bucket Bangers in 2019. It features hip hop tracks from the likes of Kendrick Lamar, the Beastie Boys, and Run DMC. The most unique aspect of Bucket Bangers is that many of the chosen tracks actually mention KFC at some point in the lyrics! Its a funny, quirky playlist that completely fits the zany branding for which this chicken restaurant is known. Give it a listen!Since 1995, the Victorias Secret Fashion Show has been a huge event for the company. Their Rock the Runway playlist oozes with the same confidence as the angels, featuring hits from big pop stars and R&B artists like Miguel, Selena Gomez, The Weeknd, and Taylor Swift. Give it a listen!It looks like American Eagle is good for more than just comfy jeans and sweaters. The company has over 80 unique playlists to its name, with something for every month and for big events like holidays and back-to-school season. 72% of Spotify listeners are millennials, which is the perfect target for American Eagle. Give it a listen!Pump the iron, and the jams, with any of Gymsharks unique playlists! This athletic apparel company is aware that most people put in headphones while working out. Thats why they have genre-mixing playlists, all created with the help of personal trainers, lifestyle coaches, athletes, and YouTube fitness personalities. Give it a listen!Hit the open seas by blasting the Carnival Cruise Tunes playlist. You can listen to all the feel-good classics like Two Tickets to Paradise by Eddie Money, One Love by Bob Marley & The Wailers, and of course, Surfin USA by The Beach Boys. If this doesnt make you want a vacation like right now, you must not be human! Give it a listen!What Are Sponsored Playlists on Spotify?Sponsored playlists are different than branded playlists as youre not creating a playlist from scratch, but rather, sponsoring one of Spotifys generated playlists, such as Morning Commute, Todays Top Hits, and Discover Weekly. If youre not into the idea of creating your own company playlist, sponsored playlists are a good alternative. Spotify has offered this service since 2016 and many companies like Microsoft and KIA Motors have jumped on the opportunity. About 45% of Spotify users open the app and listen to music on a daily basis. Thats a ton of potential exposure for your company if you sponsor a playlist thats always in rotation. As of 2019, the most popular Spotify playlists include:
You should definitely consider sponsored playlists on Spotify if its within your companys budget. Its easy to set up and could mean a ton of newfound interest in your brand, especially if your ad is eye-catching on both the mobile and desktop apps. Learn more about Spotifys sponsored playlists by visiting their website.Final ThoughtsMusic creates powerful associations that people cant shake once theyve made them. Its why so many companies had jingles in the 80s, and why even today, youll find music playing in the background of your favorite stores and restaurants. With all that in mind, its smart for you as a company to jump on the Spotify bandwagon. It could be through a branded playlist, sponsored playlist, or a simple ad read. No matter what, Spotify is just another way you can reach the masses (and maybe get a really good dance party going in the process)! References Porter, J. (2019, April 29). Spotify is First to 100 Million Paid Subscribers. Retrieved from, https://www.theverge.com/2019/4/29/18522297/spotify-100-million-users-apple-music-podcasting-free-users-advertising-voice-speakers Gilliland, N. (2019, June 25). Why Spotify is Becoming the Place to Be for Brands. Retrieved from, https://econsultancy.com/spotify-brands-social-advertising-engagement/ Pusztai, H. (2019, May 13). Why Brands Are Turning to Spotify as the Next Big Social Platform. Retrieved from, https://buffer.com/resources/spotify/ Levine, B. (2019, May 14). KFCs Spotify Playlist Curates Hip Hop Songs that Mention the Brand. Retrieved from, https://www.marketingdive.com/news/kfcs-spotify-playlist-curates-hip-hop-songs-that-mention-the-brand/554685/ Cummings, C. (2016, April 17). Infographic: 72% of Spotify Listeners are Millennials. Heres How They Use the Service. Retrieved from, https://www.adweek.com/brand-marketing/infographic-what-marketers-need-know-about-millennials-music-habits-170869/ Host Sorter. (2019, April 29). Spotify Statistics (Revenue, Musicians, Subscribers + More). Retrieved from, https://hostsorter.com/spotify-statistics/ Note Burner. Top 10 Popular Playlist on Spotify You Should Know. Retrieved from, https://www.noteburner.com/spotify-music-tips/top-10-spotify-playlist.html Pratskevich, A. How Much Do Spotify Ads Cost? Retrieved from, https://blog.adstage.io/2018/04/03/spotify-advertising Share this post:Share this post on FacebookShare this post on TwitterShare this post on WhatsAppShare this post on EmailYou Might Also Like: |
