Answer the following questions and then press 'Submit' to get your score.
Question 1
Which of the following is a method that is commonly used in qualitative research?
a] Self-completion questionnaires
b] Surveys
c] Ethnography
d] Structured observation
Question 2
According to Gubrium and Holstein [1997], what are the four traditions of qualitative research?
a] Epistemology, ethnomethodology, emotionalism and postmodernism.
b] Naturalism, questionnaires, emotionalism and postmodernism.
c] Naturalism, ethnomethodology, emotionalism and political values.
d] Naturalism, ethnomethodology, emotionalism and postmodernism.
Question 3
A sensitizing concept is one that:
a] provides general guidance for more flexible research.
b] imposes a predetermined theoretical model on the social world.
c] helps the researcher to investigate sensitive issues.
d] allows the researcher to measure very small changes in a variable.
Question 4
Which of the following is not a component of Guba and Lincoln's criterion, "trustworthiness"?
a] Transferability
b] Measurability
c] Dependability
d] Credibility
Question 5
Respondent validation is the process by which:
a] the validity of an interview schedule can be measured.
b] researchers ask their participants to comment on an account of the findings.
c] the problem of low response rates to a survey can be overcome.
d] participants collaborate with the researcher to design the research.
Question 6
Why do qualitative researchers like to give detailed descriptions of social settings?
a] To provide a contextual understanding of social behaviour.
b] It makes their researcher somewhat interesting.
c] As they are bored with their own research.
d] Because they do not believe in going beyond the level of description.
Question 7
The flexibility and limited structure of qualitative research designs is an advantage because:
a] the researcher does not impose any predetermined formats on the social world.
b] it allows for unexpected results to emerge from the data.
c] the researcher can adapt their theories and methods as the project unfolds.
d] all of the above.
Question 8
Which of the following is not a criticism of qualitative research?
a] The studies are difficult to replicate.
b] There is a lack of transparency.
c] The approach is too rigid and inflexible.
d] The accounts are too subjective and impressionistic.
Question 9
Which of the following is not a contrast between quantitative and qualitative research?
a] Ontology vs. Epistemology
b] Generalization vs. contextual understanding
c] Hard, reliable data vs. rich, deep data
d] Interpretivist vs. Feminist
Question 10
Why has qualitative research been seen to have an affinity with feminism?
a] It allows women's voices to be heard.
b] It has always been carried out by female sociologists.
c] It allows the researcher to control variables and suppress women's voices.
d] It claims to be pro-female management
Which method of research can be used to obtain information if people are unwilling or unable to provide it?
Which method is best for marketing researcher to obtain information that people are unwilling or unable to provide?
Q. | Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide? |
B. | Focus Groups |
C. | Personal Interviews |
D. | Questionnaires |
Answer» a. Observational Research |