Basic outfitters create a drawer review năm 2024

Basic Outfitters isn’t your average clothing brand. Though they offer basic pieces, the company was founded to solve a very specific problem. In fact, the husband and wife team behind the company, Laura and Michael Dweck, even brought their idea to Shark Tank. Read more about the company and its story in this week’s Small Business Spotlight.

What the Business Does

Offers clothing basics for men.

Laura Dweck told Small Business Trends, “Create-a-Drawer is our flagship service. Men can replenish their wardrobe of basics in less than 2 minutes with a fashionable, high quality and customizable collection of socks, underwear, t-shirts and jogger sweatpants for an unprecedented value.”

Business Niche

Offering ease and affordability.

Dweck says, “We provide unbelievable quality and unbeatable value while making the shopping experience easier for men (and women).”

How the Business Got Started

Out of frustration.

Dweck says, “In 2014, we moved into our first cozy apartment in New York City together. Like most in the city, it had very limited closet space and Michael’s overstuffed underwear drawer needed a serious overhaul.”

Michael Dweck added, “The process of shopping for all of these basics became extremely frustrating. The shopping experience was stressful and expensive when looking to replace everything at once. That’s when we realized there was a need for men to be able to refresh their basics in an extremely convenient and affordable way.”

Biggest Win

Appearing on “Shark Tank.”

Laura Dweck says, “We were able to tell our story to over 6 million viewers and saw orders come rolling in. We’d invested in extra inventory before the show, which is very risky. It ended up being a smart decision because we were able to accommodate our sudden influx of orders , build brand trust and loyalty that led to positive customer feedback and retention and overall catapulted the company to new heights”

Biggest Risk

Changing their website.

Dweck explains, “We recently migrated our CRM system and re-designed our website to be mobile-first. E-Commerce sites like ours rely heavily on their store-front and customer experience. By doing so, we were letting go of such a huge part of the business to date with HOPE that it would give the customer an even better experience. If we didn’t get it right, we could upset our loyal customers and throw a wrench in attracting new ones. Even though the entire process was a little scary with transferring data and interrupting the customer journey as it had been since the beginning, it ended up really enhancing the shopping experience without deviating too far from what our loyal customer base was used to and was definitely worth the risk.”

Lesson Learned

Embrace mistakes.

Dweck says, “Looking back, the mistakes we made were vital to the evolution of our brand. They were all hard but important lessons we probably could’ve only learned through experience.”

How They’d Spend an Extra $100,000

Creating more brand partnerships.

Dweck explains, “We love collaborating with like-minded and exciting brands as we have in the past with JetBlue. Having additional budget would give us the ability to execute these projects on a larger scale.”

Team Tradition

Sharing big wins.

Dweck says, “During our weekly team meeting, we each have to share a “win” from the week prior. Whether it’s a big or small, personal or professional win doesn’t matter. The process is a great way to rally and excite the team.”

Go take a look at your drawer filled with socks and underwear. Is everything well worn, mismatched, and sad? With all the outfit changes you’ll be making because of the summer heat, you’ll need to replace them with items that feel good, look sharp, and won’t break the bank. Basic Outfitters, based in WeWork Park South, has you covered with Create-a-Drawer. For $60, choose either the “Basic Drawer”—which includes socks, undershirts, and underwear in solids and plaids—or the “Fashion Drawer” route, where everything comes in a variety of cheerful colors and eye-catching patterns.

Laura states that men keep their underwear an average of 7 years! Their flagship “Create a Drawer” service lets men chuck out their whole sock and underwear drawer and start fresh for just $60. Each Basic Outfitters “drawer” contains three pairs of briefs, 8 pairs of socks, three tee shirts, and a “wild card” item.

Customers can also buy different articles “a la carte.” Underwear costs $30 for a three-pack, socks are $20 for a four pack, and tee shirts are twelve bucks. Clearly, the Create a Drawer package is the best value. Basic Outfitters subscribes to WRAP. All of their factories are WRAP (Worldwide Responsible Accredited Production) Certified which ensures ethical, safe, lawful and humane manufacturing.

The Dwecks likely need a Shark’s cash to fuel expansion and expand inventory. Will they create a partnership?

Basic Outfitters Shark Tank Recap

Laura and Michael enter seeking $125,000 for a 10 percent of their company. Early in the pitch, they reveal they only own 25% of their company, which discourages the Sharks. Sales are projected at $500,000 for the year.

Mark likes the idea, but not their execution, he’s out. Robert can’t get over the equity split, he’s out. Daymond goes out for the same reason. Kevin likes the business and offers $125,000 for 25 percent, contingent on the percentage coming from the other investors. Lori duplicates Kevin’s offer. When Laura and Michael counter with 15%, Kevin goes out. Lori initially counters with 20%, but goes out due to the uncertainty surrounding the other investors.

Basic Outfitters Shark Tank Update

The Shark Tank Blog constantly provides updates and follow-ups about entrepreneurs who have appeared on the Shark Tank TV show. Despite not getting a deal, Basic Outfitters EXPLODED after Shark Tank with sales rising 1000% to $5 million. They beefed up their Amazon store, started doing brick and mortar “pop-up” shops, and partnered with Jet Blue. Their products are in Jet Blue’s Mint amenity kits. Both were named to the Forbes 30 Under 30 list in 2018.

The couple “exited” the company in June, 2019. There is no more information as to who acquired the business, but in a 2021 update, their Facebook has been quiet since January 2020, products their Amazon Store are “currently unavailable,” and their website has no way to buy product. I guess they’re done.

In September, 2022, the website was redesigned and it says “this shop will be powered by Shopify.” Could this mean the company is rising from the ashes? Time will tell. In June, 2023, the status is unchanged.

Who owns Basic Outfitters website?

In 2014, Basic Outfitters co-founders Laura and Michael Dweck married and moved into a cozy apartment in NYC. It was quickly obvious whose clothing collection would take precedence in their precious and limited closet space.

How is Basic Outfitters doing?

After the show, Basic Outfitters' sales reportedly rose 1000 percent. Laura and Michael were named to Forbes 30 Under 30. And now the co-founding couple has bigger plans in the work, including partnerships with top companies like JetBlue.