Field Marketing Specialist job description
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Start Title: Field Marketing Specialist (Hanoi)Job ID: 53645 Country: Vietnam City: Ha Noi Professional area: Marketing Contract type: Permanent Professional level: Experienced Location: Ha Noi, 64, VN, 100000 Were JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when youre free to choose. In fact, weve spent the last 20 years innovating, creating new and better products for our consumers to choose from. Its how weve grown to be present in 130 countries. But our business isnt just business. Our business is our people. Their talent. Their potential. We believe when theyre free to be themselves, grow, travel and develop, amazing things can happen for our business. Thats why our employees, from around the world, choose to be a part of JTI. Its why 9 out of 10 would recommend us to a friend. And why weve been awarded Global Top Employer status, six years running. So when youre ready to choose a career youll love, in a company youll love, feel free to #JoinTheIdea. Learn more: jti.com WHAT THIS POSITION IS ABOUT - PURPOSE Field Marketing in essence is very similar to the Trade Marketing function with the main objectives of designing tailor made trade programs to deliver overall brand objectives to build brand equity and support sales performances. Whilst Trade Marketing focuses on generic and standardized trade programs & merchandising development to support Sales function, Field Marketing teams are required to have a complete understanding on consumer analysis, brand objectives, program design, alignment sign off, KPI setting, execute & measure, learn and refine. As a result, the Field Marketer must have awareness of the uniqueness of each territory, region and areas assigned to him/her and within these have a thorough knowledge of the trade environments and consumer mindsets. Based on the above, customized & tailor made programs have to be designed to make it relevant to the consumers within the respective territories and ensure overall executional execellence. WHAT WILL YOU DO - RESPONSIBILITIES Territory management:
Design special tactical / pilot programs for specific area
Customized and control execution of Brand campaign programs
Merchandising strategy
WHO ARE WE LOOKING FOR - REQUIREMENTS:
Functional skill:
Soft skill:
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS:
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