Mailing lists for sale

With the AccuZIP targeted address list builder, you can create business and consumer lists for only 3 cents per address!

Make your selections based on geography and either the type of business or the interests of the consumer...or both! No need to purchase multiple lists. Click here to download the AccuZIP Data Dictionaries

Unlike other list companies who charge a minimum fee per purchase, you'll spend just $0.03 per address with no minimum purchase requirement.

With AccuZIP, you can be assured the list you purchase is squeaky clean, as each list you build goes through a three-step address cleansing process immediately prior to downloading to ensure your list is ready to mail right after purchase!

Generate a Targeted Mailing List

• 3 Cents Per Address

  Create address lists with no minimum purchase requirement

• DATA DICTIONARIES

  Download the data dictionaries to accompany your lists

• Consumer Addresses

  Choose from personal interests, economic status, and much more

• Business Addresses

  Choose from filters such as Fortune 1000, NAICS, Employees and more

How to Get the Right Direct Mail Marketing List

Select the option to Generate a targeted direct mail list, then select your geographic region.

In the Demographic section, build your list with three easy steps:

1. Select from a choice of five database types, e.g., new mover, new business or consumer
2. Narrow your target by selecting a category relating to the database type, e.g., consumer > animal type
3. Select a value for the chosen category, e.g., cat owner [NAICS Code Finder]

4. Continue filtering in order to hone your target audience.

To gain insight on field descriptions and codes, download the AccuZIP data dictionaries.

AccuZIP, Inc. uses a regular update cycle, using automated and manual calling, web research, news events, user feedback, directory inputs, and much more. This provides a database which is more accurate, with records which are touched more frequently, especially for the smaller companies.

With the AccuZIP List Builder, you'll apply a final three-step address cleansing process to your purchased list right before you download it to make sure these records are as up-to-date as possible.

1. CASS Certified™ address validation
2. NCOALink® move update processing
3. Duplicate Detection

Enhance and Update Your Direct Mail Marketing List

The types of businesses AccuZIP excludes are as follows.

• Hobby Businesses – Individual dealers of Tupper Ware, Pampered Chef, Scentsy, Avon, and similar multi‐level marketing companies are generally excluded.
• Shell Companies – Companies which exist solely on paper, either to protect assets or as a holding company, with no employees and no physical location, are excluded.
• Lead Selling Companies – Companies with only a telephone number which don’t provide an actual service are excluded. The largest of this category are locksmith and garage door businesses, which advertise a telephone number, and then sell inbound calls to an actual locksmith or garage door business.

• Consumer Addresses

  Over 200 million consumers

• New Homeowners

  Over 100 million new homeowners

• New Mover Data

  200k new movers updated weekly

• Business Addresses

  16 million businesses with 25k new businesses added week

Generate a Targeted Mailing List

There are a few little-known targeted mailing lists worth knowing about when you deal with a mailing list provider.

Subscriber Lists

One effective way to target an audience with a shared interest is with a subscriber list.

For example, are there magazines your market could be reading?

Let’s say you’re a jeweler...

Do you imagine there are magazines people who like buying high-end jewelry subscribe to?

Most likely, yes!

FREE Mailing List Count:

Click here to get your free mailing list count

Magazine publishers will normally rent out their subscriber mailing list.

Before you commit though, remember to ask the mailing list provider if they'll allow you to use the mailing list over and over again. Often times they have a one-time usage clause in their contract. If so, look elsewhere for another company...

Using a list only one time is basically useless.

You need to mail to your direct mail list not just once, but over and over [and over] again. If a mailing list provider only allows you to mail to it ONE time, and you have to repurchase it for additional use, it may get VERY expensive and fast.

Then again — if the list is that good — it may be worth it. You'll be the judge of that. It really depends on your ROI [Return on Investment].

Teaming Up With Affiliate Companies

The key to working with a mailing list provider is not to reinvent the wheel. I spent years [and a small fortune] learning the ropes from scratch. You don't have to.

Today, more and more companies are willing to offer up the lists they've worked so hard to build — but... for a price.

Here are a few examples of this in action:

Say you're a mortgage broker:

If you're selling mortgages and work with a particular title company, they will sometimes GIVE you their list of clients with address information, loan amount, and length of loan. Sometimes even the lender is included. They, in turn, want all your loans closing with them so, in exchange, they will share the client data they have for your direct mail campaign.

Now say you're a florist:

You may want to use the recent mailing list of a bridal boutique. Maybe you can provide flowers at a trunk show in exchange for a monthly direct mail list of new gown customers. Maybe there’s a caterer you sometimes work with that will trade customer lists with you.

The point is this:

You need to get creative. Who may want to use your customer list and also has a good product or service but doesn't compete with you? Trade with them.

Business-to-Business Lists

When we talk about customers, it's important to define whether you’re selling to individuals or businesses. The field of businesses selling to businesses, or B2B, is more popular than ever.

Let's say you’re a software-design company specializing in custom databases for a variety of businesses. Well, you're not going to promote to EVERY single business. You need to choose the types of businesses that benefit from the type of database you offer.

Maybe you've worked with dental offices or insurance agencies in the past. There are SO many different types of both that it can be difficult to prioritize...

Fortunately, there is a way to narrow it down and find the right types of companies to promote to. For example, look for specific business types at www.census.gov/epcd/www/sic.html and find out their SIC [Standard Industrial Classification System] codes for these businesses — which I define further below...

B2B:

What is an SIC Code?

An SIC code is minimally a four-digit numerical code that stands for Standard Industrial Classification. It is issued to businesses by the U.S. government in order to organize and identify all the different industries in the nation. That way data can be compiled and analyzed about these industries and the government will have uniformity of statistical data collected by the various federal and state agencies and private organizations.

Reading an SIC Code

The first two digits of the code identify the major industry group, the third digit identifies the sub-industry group and the fourth digit identifies the exact industry.

For example:

If you see a number "9" in the third or fourth digit position of the SIC code, it means it is a miscellaneous industry "not elsewhere classified" [NEC]. These miscellaneous groups are not made up of similar primary activity groups. They are grouped together and treated as a separate industry.

Why am I telling you all this?

Mailing list compilers/companies gather data about a business and one of the ways to sort them is by SIC code. Sure, if you want ALL businesses in a certain gross volume range, then you won't need to know the SIC code.

Don't leave it to the mailing list provider to figure all this out for you. They don't know your business the way you do. Compilers NEVER ask questions to determine if the marketing list you're ordering is what you really need to have success with your campaign. You need to understand this material so your mailing list is actually comprised of businesses likely to purchase your product or service, and not just some variance of that industry.

This is VITAL.

Like I said before, your direct mail list will make or break your campaign.

The more understanding YOU have about how these marketing lists are compiled and where the data comes from, the more power you will have over the results of your campaign.

Opt-In Lists

This is something you hear people talking about all the time in marketing, but what does it really mean? An "opt-in list" is a list that someone puts themselves on voluntarily. They may sign up for a newsletter within a certain industry and answered "yes" to wanting to receive offers or information from affiliates of that company. An affiliate would be any company they sold their list to. It was the business transaction that affiliated them.

Like any mailing list, an opt-in list can be a valuable source of information if used correctly.

The key to all of these direct mail lists is that they are just information; you have to make the best out of that information by marketing to these mailing lists repeatedly.