The Pitts Stotlar 2013 sport Marketing Management Model is an illustration of
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A qualitative analysis of undergraduate sport management student skill and awareness development at an international sports event
Author links open overlay panelJohn J.MilleraPersonEnvelopeZakaryMayobLesliePodlogc Show moreNavigate DownShareShare Cited ByCite https://doi.org/10.1016/j.jhlste.2021.100345Get rights and content AbstractThe purpose of the research was to explore the participants’ skill development while involved in the X Games Student Work Program work-integrated learning (WIL) opportunity for students. Using a phenomenological method, the study revealed the student development of hard and soft skills. Soft skills exhibited were communication, cultural awareness, and awareness of individuals with disabilities, whereas hard skills emphasized the connection between the classroom and practical application. Due to the increased globalization of sports, the results of this study indicated the importance of providing students opportunities to gain experience at international sports events in preparation for the professional industry. Sport Marketing Chapter 3 before from teparlett APA Citation (style guide) Pitts, B. G., & Stotlar, D. K. (2013). Fundamentals of sport marketing. 4th ed. Morgantown, WV, Fitness Information Tech. Chicago / Turabian - Author Date Citation (style guide)Pitts, Brenda G and David Kent Stotlar. 2013. Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech. Chicago / Turabian - Humanities Citation (style guide)Pitts, Brenda G and David Kent Stotlar, Fundamentals of Sport Marketing. Morgantown, WV, Fitness Information Tech, 2013. MLA Citation (style guide)Pitts, Brenda G. and David Kent Stotlar. Fundamentals of Sport Marketing. 4th ed. Morgantown, WV, Fitness Information Tech, 2013. Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2015:i:8:p:297-303. See general information about how to correct material in RePEc. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: https://seaopenresearch.eu/ . If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about. We have no bibliographic references for this item. You can help adding them by using this form . If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ . Please note that corrections may take a couple of weeks to filter through the various RePEc services. What is sport marketing management model?The sport marketing management model is an illustration of the elements and process of sport marketing. It should serve as a guide for managing the company's marketing functions.
Why Sports marketing?Sports marketing is a way to connect with potential customers through a shared love of sports. By using sports as a platform, businesses can reach out to people who might not otherwise be exposed to their brand. Sports marketing can take many forms, from sponsoring a team or athlete to advertising at a sporting event.
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