What is agenda setting in media quizlet?

Phase 1 Initial study

Chapel Hill study 1972 McCombs & Shaw
◦Issues considered important by news media also considered important by general public

Phase 2 Replication

Charlotte Voter Study 1977 McCombs & Shaw
◦Voters with greater orientation needs or who used mass media more often were more likely to have agendas matching media agenda

Laboratory Study 1982 Iyengar, Peters, & Kinder
◦Research participants who viewed stories about weak US defense capabilities rated issue more important

Phase 3 Contingent Factors

1976 Candidate Study 1981 Weaver, Graber, McCombs & Eyal
◦Examined dynamics of voters' perceptions of candidates and news media portrayals
◦Contingent factors affect agenda-setting process:
◦Occupation
◦Education
◦Geographic location

Phase 4 Who sets the Media Agenda

Media Agenda Sources 1991 Shoemaker and Reese
◦Many influences on daily media agenda
◦Sociological factors related to news organization and outside agencies
◦Ideological factors
◦Reporter and editor individuality
◦Media work routine

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What is media agenda setting?

Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence.

Which of the following is an example of agenda setting?

Answer: A - An editor's choice to put a politically embarrassing story on the front page is an example of agenda setting. Proponents of the agenda-setting theory of media argue that media do not tell people what to think, but rather what to think about.