Explain the advantages and disadvantages of using surveys for data collection.
In this post, we will discuss the advantages and disadvantages of surveys as methods of data gathering for market research. This post will discuss the main strengths that makes researchers choose surveys over other data gathering tools and also the weaknesses or shortcomings of surveys. Show
Researchers prefer surveys as methods of data gathering due to its various strengths and advantages compared to the other methods. However, there are also some weaknesses that the researchers must consider first before using surveys for gathering data. Now a days, surveys have become more common across various industry sectors for several purposes including customer research and to learn about market potential of new products. Businesses also use surveys to measure customer satisfaction. While surveys have become common across various industry sectors and are commonly used in many scenarios, what factors make them more suitable for data gathering? Advertisement We will learn about the strengths and drawbacks of surveys in this post. Suggested Reading: Role of the MIS in a business organization ADVANTAGES OF USING SURVEYS FOR GATHERING DATA:
Suggested Reading: How market research can benefit your business. DISADVANTAGES OF USING SURVEYS FOR GATHERING DATA:
AAdvertisement (adsbygoogle = window.adsbygoogle || []).push({}); few last words:Surveys have become one of the most preferred methods of data gathering for researchers and marketers industrywide due to their several strengths. Even if they have some shortcomings, the advantages surveys offer in terms of time and money, outweigh most of the cons. They are also considered suitable for scientific research because of the little or no bias involved in the outcome. Surveys are comparatively inexpensive and can be administered a vast population without spending much. Researchers do not need to hire a very large team to conduct surveys and mostly it is just a few people who are able to carry out a survey satisfactorily. However, sometimes, the researcher might need to hire a sampling expert to carry out the sampling part satisfactorily. It is generally the case when the research problem is complex and the researcher needs a highly targeted sample. The other benefits of surveys include the ease of comparing and analyzing data and the higher representativeness of the data obtained using surveys. In some case, however, the researcher might not find surveys highly suitable or sufficient. For example, when working on a controversial issue involving personal emotions, it might be difficult to obtain all the required data and information from the participants using surveys. Participants might not feel highly convenient answering questions related to controversial issues. Despite that, surveys are highly suitable for collecting data in a large range of scenarios including marketing, product development, customer service and in several other areas. These surveys can also be used in combination with other data collection methods and tools when they are not sufficient for that particular scenario. Now a days, surveys have become common and there are a large number of tools available online including Google Forms that can make researchers’ task easier. What are the advantages and disadvantages of surveys?Summary of Online Survey Advantages and Disadvantages. What are some advantages of using a survey to collect data?Advantages. Relatively easy to administer.. Can be developed in less time (compared to other data-collection methods). Cost-effective, but cost depends on survey mode.. Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.. Conducted remotely can reduce or prevent geographical dependence.. Which of the following is a disadvantage of using surveys to gather data?Which of the following are disadvantages of survey research? Correct Answers: Survey research often doesn't capture a full range of expression from the respondents. Survey research may have low validity because respondents are dishonest.
What are the advantages and disadvantages of using questionnaire as a data collection tool?Questionnaire Method of Data Collection : Advantages and Disadvantages. (1) Economical: ... . (2) Wide Coverage: ... . (3) Rapidity: ... . (4) Suitable in Special Type of Response: ... . (5) Repetitive Information: ... . (6) An Easier Method: ... . (7) It Puts Less Pressure on the Respondents: ... . (8) Uniformity:. |