Spotify playlist curators contact list 2021
Pitching your music to independent playlist curators can seem intimidating. Most music creators would rather be making music, not selling. And no one likes rejection. Fortunately, there are ways to make the whole process a lot easier. One of the most important things to keep in mind is that playlist curators are music fans too. Most independent playlist curators arent paid to create playlists; many do it for personal enjoyment. Assuming youre targeting the right playlists, they probably WANT to hear the kind of music you do. All that being said, its important to have a professional approach when reaching out to playlist owners. This doesnt mean pretending to be something youre not; you can be professional and real at the same time. Read on! Whats the best way to contact playlist curators?Often, curators who are open to receiving pitches will specify the contact method they prefer right in the description of their playlist. If so, use that method! Always respect the curators wishes when it comes to making that initial contact. Many playlist owners even create dedicated submission forms to accept playlist submissions, which makes the process convenient for both the artist and the curator. If the curator hasnt specified any particular contact method and theres no submission form available, then its up to you to choose an appropriate contact method. Many curators connect their Spotify accounts to Facebook, and therefore expect to be pitched via Facebook Messenger. Other possible contact methods can include direct messaging via Instagram or Twitter, Snapchat, etc. Heres a rundown of some of the most commonly used contact methods:
Choose ONE contact method only dont send messages to the same curator via multiple platforms. And always try to choose the method that you think the playlist curator feels most comfortable with. Dont just choose the method thats easiest for you! What should I say when pitching to a curator?The best strategy is to be brief, be personal, be clear, and be yourself.
How many tracks should I send them?In your initial message, include the Spotify link to ONE track only. Thats right. JUST ONE. Dont send them the link to an entire album or to your Spotify profile. Most curators wont take the time to click through and listen to more than one track. If they like the track you send to them, they can easily check out the rest of your catalog on Spotify. What kind of response will I get?Youll either get a positive response, a negative response, or no response at all. Lets break it down:
While most of your replies will come in within the first 48 hours, some take a lot longer. Its not unusual to receive replies months later. (Weve even seen some replies take a year or more!) If the playlist owner really loves your music, they may check your back catalog for other tracks. Dont be surprised if you see your other songs pop up on their playlist(s). In some cases the playlist owner might not add the track you pitched, but another track from your back catalog. ¯\_(ツ)_/¯ Now that you know how to send your music to independent curators, get organized with this simple 4-week campaign to make sure your next release reaches a wider audience. Good luck! Was this post helpful? If so, please share it! |