What is the difference between exclusive distribution and selective distribution quizlet?
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Contractual: Consists of independent firms at different levels of production and distribution that join together through contracts to obtain more economis or sales impact than each could achieve alone. Channel members coordinate their activities and manage conflidt through contractual agreements. Show Administered: in this type of channel, leadership is assumed not through common ownership or contractual ties but through the side and power or one or a few dominant channel members. Manufacturers of a top brand can obtain strong trade cooperation and support from resellers. Vertically Integrated: Consists of producers, wholesalers, and reatilers acting as a unified system. One channel member owns the others, has contracts with them, or wields so much power that they must all cooperate. It can be dominated by the producer, the wholesaler, or the retailer. Intensive distribution: selling the product through all responsible and suitable wholesalers and retailers who will stock and/or sell the product. Selective distribution: selling only through those intermediaries who will give the product special attention. Exclusive distribution means selling through only one intermediary in a particular geographic area. Product: Which product categories and brands should be stocked? What should be the mix of regional, national, and private label brands? Place: Store location can make or break a retailer. Do customers stress convenience, in which case, the store size may be smaller because of higher operating costs? Or do they stress selection, in which case, the store can be larger because of lower operating costs? Price: Should the company adopt an everyday low pricing, high-low pricing, premium pricing, or some other pricing approach for our customers? Promotion: How can the company best promote store patronage and loyalty? What is the best advertising message? Which consumer promotions work best? Will loyalty cards work for the business? How can social media be used? Presentation: Atmospherics consist of elements in the store's design that appeal to consumers' emotions and encourage buying. Presentation of the store, in-store signage, lighting, wall decorations, color, fixtures, layout, music, merchandise displays, smell, temperature, cleanliness (restrooms), and organization. These factors portray an image for the retailer, which either reinforces or detracts from its brand personality. Is the presentation consistent with the products and services offered? Personnel: The frontline employees set the tone for retailers. They are the face of the store. With similar products and brands being offered by many competing retailers, employees often become the differentiating factor. How should the company recruit, train, and engage the type of employees consistent with the products and services offered? Employee attributes that influence customers' perception of the retailer include responsiveness, communication style, knowledge, competence, courtesy, and appropriate and clean attire. Customers also notice employee density—the number of employees in the store. What is the difference between selective distribution and exclusive distribution?Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.
What is selective distribution quizlet?Selective distribution is defined as selling through a limited number of qualified retailers. Selective distribution requires companies take an active role in vetting and deciding on appropriate retailers. Selective distribution, in general, supports higher prices than does intensive distribution.
What is the difference between intensive selective and exclusive distribution give 1 example of each?Intensive distribution is used when mass marketing a product to cover as much ground as possible. Selective distribution is used when you want your brand to be available in only limited outlets. Exclusive distribution limits distribution rights narrowly, for example to a single distributor within a specified region.
What is selective distribution?Selective distribution is a marketing strategy focusing on selling certain types of products via a select network of retailers, resellers, or wholesalers. Distributors take this approach as a middle road between intensive and exclusive forms of distribution.
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