Is to evaluate each segment attractiveness and select one or more of the market segments
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Terms in this set (16)The philosophy of ______ is to identify market segments, select one or more, and develop products and marketing mixes tailored to each selected segment. a. target marketing a ______ is to evaluate each segment's attractiveness and select one or more of the market segments. a. Market evaluation c _______ divides buyers into different groups based on social class, lifestyle, and personality characteristics. a. Demographic segmentation c _________ examines the degree to which segments are large or profitable enough to serve as markets. a. Substantiality a Geo-demographic segmentation (e.g., PRIZM) is based on the premise that a. psychographic considerations
out-weigh all other factors. c All of the following statements are true, except: a. Consumer buying behavior refers to the buying behavior of final customers. c _______ is the most basic determinant of a person's wants and behavior. a. Occupation d _______ refer to the groups to which people do not belong but would like to. a. Reference groups c The buying process starts from ________. a. evaluation of alternatives d ______ refers to distinguishing psychological characteristics that lead to relatively consistent and enduring responses to the environment. a. Self-esteem b Perception is the process by which a person selects, organizes, and interprets information to create meaningful picture of the world. True true A company's microenvironment consists of all of the following except: a. existing competitors. b Banks, credit companies, and insurance companies that help hospitality companies finance their transactions are called: a. financial
intermediaries. a A company's macro-environment consists of all of the following except: a. demographic trends b Which of the following is not part of environmental scanning steps? a. determining how the information will be collected b The work of groups like People for the Ethical Treatment of Animals (PETA) influence the ____________ environment in which businesses operate. a. Economic b Sets found in the same folderHFT 2220 Exam 2 Review72 terms giannaorosco_UCF Quiz 118 terms Paige_95 Exam 150 terms Paige_95 Exam 250 terms Paige_95 Other sets by this creatorModule 13 ARDA20 terms Paige_95 Module 12 Timeshare Inventory Management10 terms Paige_95 Module 12 Rentals & Resales9 terms Paige_95 Materia Game 11- Rental and Resale10 terms Paige_95 Other Quizlet setsCh 47- Bowel-Elimination (Quizlet)42 terms coolshortguy Ch. 2260 terms fgdfhbdfyg1 AP Biology Chapter 817 terms cactussyd Introduction to Biology34 terms Derek123579 Is the process of evaluating each market segment attractiveness and selecting one or more segments to enter Mcq?Targeting: The process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
What is evaluating segment attractiveness?By identifying the attractiveness of each market segment in your marketing plan using a set of descriptive criteria, you are better able to choose the right target market and then develop an effective positioning strategy based on the target market you have chosen to pursue.
How do you evaluate and select market segments?As said earlier, that market targeting is a process of evaluating and selecting the target market segments which firm decides to serve. In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness, and the company's objectives and resources.
What is evaluate each segment attractiveness Mcq?The correct answer is " c. Market targeting.
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