How can a persuasive speech be ethical
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4 – Persuasion Anonymous; Kalani Pattison; and Nicole Hagstrom-Schmidt What comes to mind when you think of speaking or writing to persuade? Perhaps the idea of persuasion may bring to mind propaganda and issues of , , , , and even . Each element relates to persuasion, but in distinct ways. We recognize that each of these elements has a negative connotation associated with it. Why do you think that deceiving your audience, bribing a judge, or coercing people to do something against their wishes is wrong? These tactics violate our sense of fairness, freedom, and ethics. See Chapter 3: Ethics in Workplace Culture and Research for more information about the six ethical principles for communication. What to Avoidinvolves the management of facts, ideas, or points of view in order to play upon inherent insecurities or emotional appeals to one’s own advantage. Your audience expects you to treat them with respect, and deliberately manipulating them by means of fear, guilt, duty, or a relationship is unethical. In the same way, involves the use of lies, partial truths, or the omission of relevant information to deceive your audience. No one likes to be lied to, or made to believe something that is not true. Deception can involve , or the selection of information to support your position while framing negatively any information that might challenge your belief. involves the giving of something in return for an expected favor, consideration, or privilege. It circumvents the normal protocol for personal gain, and again is a strategy that misleads your audience. is the use of power to compel action. You make someone do something they would not choose to do freely. You might threaten punishment, and people may go along with you while the “stick” is present, but once the threat is removed, they will revert to their previous position, often with new antagonism toward the person or agency that coerced them. While you may raise the issue that the ends justify the means, and you are “doing it for the audience’s own good,” you need to recognize the unethical nature of coercion. All of these issues certainly relate to persuasion, but are clearly wrong. You as the speaker should be aware of these (in order to avoid them) to make sure you present an ethical, persuasive speech. Learn to recognize when others try to use these tactics on you, and know that your audience will be watching to see if you try any of these strategies on them. Eleven Points for Speaking EthicallyIn their book Ethics in Human Communication, Richard Johannesen, Kathleen Valde, and Karen Whedbee summarize eleven points to consider when speaking to persuade. These eleven points reiterate many of the concepts across this chapter and should be kept in mind as you prepare and present your persuasive message. Table 4.2 quotes these eleven points in their entirety.[1] Table 4.2. Eleven points for speaking ethically.
Overall, the tools of rhetoric, used effectively, can have a powerful impact on the decisions people make and the actions they take. Used ethically, rhetoric and the ability to persuade others can be a powerful force for good change in the world. Used unethically or for unethical purposes, effective uses of rhetoric or persuasion can have an equally negative impact, as can be seen in the actions of many well-spoken and charismatic but terrible world leaders throughout history. As you practice and master these skills in order to produce persuasive documents, remember to use them ethically, responsibly, and conscientiously. This text was derived from University of Minnesota. Business Communication for Success. Minneapolis: University of Minnesota Libraries Publishing, 2015. https://open.lib.umn.edu/businesscommunication/. Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. What are 5 ethics in persuasive presentations?Being an ethical speaker is easy when you follow the five principles: trustworthiness, integrity, respect for others, dignity in conduct, and truthfulness in the message. It's also important to ensure you cite sources if you take information from a website, book, film, or any other form of media.
Is persuasive ethical?Persuasion is an ethical form of influence that leaders use to compel their followers to act. Sometimes referred to as an art, leaders can even read books and take classes that give them the skills needed to package and present ideas in a way that engages people to follow.
Why is ethics important in persuasive speaking?You can see that ethics is a very important part of the communication process. Likewise, it is an important part of the public speaking process. Unethical communication can lead to poor decision-making or a lack of respect for self and others, and threaten the well-being of individuals and society.
What is an ethical strategy of persuasion?Ethical Persuasion is a process/action of persuading someone/being persuaded to do or believe something by following ethical means like honesty, integrity and well being without impartiality. In private relationships, it can change the outcomes, imparting trust or force.
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